Future of Digital Marketing, AI and more

Future of Digital Marketing, AI and more

Self-improvised automation interfaces and technologies that can detect grammatical errors and have the ability to write well-researched and unique content in less time, well that's a nightmare for Digital Marketing experts and content writers. Millions of people have lost their jobs as AI takes over their job roles, and gets the job done better in less time. No, the question rises- Does artificial intelligence content creation put writers' jobs at stake?

There's a lot of hush-hush among content writers and digital marketing agency executives after Elon Musk raised red flags that one day AI can outsmart and endanger human civilization. If you're a writer brother just like me then there's good news for you- AI probably won't outsmart and replace content writers. Indeed AI is the greatest breakthrough since the internet and can speed up monotonous tasks, such as manufacturing processes that can be time-consuming and human. Still not fully capable of inculcating the creativity and nuance of humans to engage with readers. Content writers can harness the power of artificial intelligence and produce more creative, authentic, and error-free content in less time.

AI is omnipresent, just like oxygen, and hailed as New Age Online Marketing that strongly dominates the way we work and live our life. From self-composed emails to automated recommendations of shows and movies on Netflix and other various streaming platforms, it’s hard to imagine a space that AI has left untouched. AI is a wide-ranging topic, so we will touch on some main aspects of AI and how it's changing the dynamics of content writing SEO strategies this year.

First Things First, What Is Artificial Intelligence?

The term "AI" is termed as a highly-advanced decision-making interface that can mimic the human mind's cognitive actions, and makes better decisions based on given knowledge and experiences, just like humans. AI-powered interfaces don't require guidance and supervision, they learn on their own and come up with problem-solving solutions in less time.

How Does AI Affect Content And SEO Strategies?

Today every big and budding enterprise working digitally is in a headlong rush to win the contest of popularity on the Google search engine. High ranking on Google search engines comes with strong core SEO strategies, but the ever-changing Google algorithms are a pain in the neck for many SEO experts snail-walking their websites on Google SERPs.

The intersection of artificial intelligence with content, SEO, and digital marketing  strategies will bring fruitful benefits for brands, and it will be a sure shot at success. As discussed earlier, Google algorithms are unpredictable, but pairing your content SEO strategies with AI will be a cakewalk. It's happening, even Google has also launched a highly-advanced AI interface, RankBrain that helps you to find relevant search results.

The main screw of successful and highly-ranked SEO content is the keyword search that goes hand-in-hand with content creation. Now AI is just not limited to remarkable content creation, it can also do a keyword search process so you can use the right keywords and drive all the good things, such as high ranking, revenue, and traffic in your court.

From blogging to building a brand online, there are a plethora of ways by which AI can help you with content creation. AI in SEO can help you to steer clear of your way from keywords search and provide you with hand-picked highly-ranked keywords that will hit the right audience. If you're a newbie SEO person or a blogger who is just getting started, no worries, AI can help you find the right niche on which you can work and will also provide you with all the guidelines through which you can outshine your competitors.

To lose some strings, let's understand this with one example- Have you heard about the content writing tool called Grammarly? This tool is like a proofreader inside the screen. Grammarly helps you to increase the readability of your content, by filtering wordy words and errors from the content. This is the power of AI. Also for SEO, there are SEM rush, Copyscape, and Hemingway apps that will help you to create nicely-tailored content.

AI Dominating Ecommerce Marketing

It’s hard to think which part of digital marketing  E-commerce has left untouched and unimpacted with artificial intelligence.

AI in the E-commerce industry works as a recommendation bot that focuses to provide personalized services to online users based on their likes and dislikes. AI works by consuming or collecting a massive amount of labeled data, examine the data for matching patterns, in order to make predictions about the most viewed product of the online shoppers.

Experts have that 3 in every 5 online shoppers in America prefer to avail services from a chatbot that learns about the shopping patterns of the customer and recommends products based on their likes, dislikes, and that goes well with their budget.  The AI-powered digital assistant such as Google Duplex can even create grocery lists and places online orders for them.

While AI blesses us with multiple benefits that are making our lives easier than before, it also works as an effective tool to magnet sales. Here we've listed 4 major AI-enabled applications for Ecommerce that are driving the best user experience and dominating the Ecommerce sector today.

Chatbots

E-commerce retailers and every digital marketing agency are dedicatedly working to power their site interface with chatbots and other various AI-powered assistants that provide round the clock support to online shoppers. This will give a better customer experience and generate sales. Apart from providing end-to-end resolution of the problems, chatbots are also enhancing the effectiveness of AI through Addressing online shoppers or consumers with great deeper insights about the product and services. Provide targeted offers and personalized recommendations to customers Self-learning ability, for example- ingestion of new updates, policies, or offers that deliver a best-user experience

Amazing product recommendations

Intelligent personalized product recommendation enhances the impact of Artificial Intelligence in the eCommerce industry. This service delivers a real-time customer experience that mirrors the responsiveness, sophistication, and dedication of a company towards its customers. AI-enabled digital assistants impact their customer's choices by learning about their online browsing habits, searched products, and purchase history. Product recommendations ability of the interface benefits the retailer with-

• Higher chances of returning customers
• Enhances sales and customer retention
• Delivers a real-time personalized shopping experience to online shoppers

Filters fake reviews

Online reviews have rapidly become an essential aspect of the Ecommerce industry that mirrors the reputation and effectiveness of a certain product and services of a brand. Online retailers place a special focus on reviews because it helps the business to get noticed, drives more sales, improves the search engine ranking of the website, and spotlight your business. But at the same time, fake reviews have become the biggest pain for online retailers and customers.

To get more sales, some retailers publish fake reviews on their websites and on the Google review section. To fight this off many digital marketing brands use the power of artificial intelligence that filters fake reviews from the list and displays authentic comments on the specific product or brand. Researches have shown that 88% of online shoppers trust online reviews before buying any product or availing of any services.

Intelligent online searches

Time is money and AI knows it. AI makes your search engine work smarter by reducing the customers’ efforts. It browses your search history and matches dots in order to display you exactly what you are looking for. AI utilises the search term you enter and deeply examines the most viewed products from your account.

Final Verdict

The fear of AI taking over digital marketing is evident, as AI software are a perfect tool that can get the job done in less time, for example- AI writing tools are capable of writing 1000 plus word blogs in less than 2 minutes. However, it's essential to view AI not as a replacement but as a tool that empowers marketers to focus on strategic, high-level tasks that require critical thinking and creativity.